Kay Rosen's work seeks to generate new meaning from everyday words and phrases by substituting scale, color, materials, composition, graphic design, and typography for the printed page. The ontological use of language, and the mutability between word and image, are fundamental to her practice. Specific formations of color and text, such as the cool-to-warm range of hues in “prismism,” illustrate how the conceptual meaning of the word forms its visual presentation, and vice versa.